The Apple Store Line Is Dying as iPhone Fans Order More Online Alex Webb, Mark Gurman, Adam Satariano, Bloomberg, 19 September 2016
The Apple Store Line Is Dying as iPhone Fans Order More Online
The frayed scrap of paper taped to the sidewalk outside Apple’s flagship store in San Francisco’s Union Square had a simple message: $5 for photographs.
The sight of Apple fans clamoring to get the latest phone was replaced Friday by people looking to make a few bucks from their lead spot in the line. For the first time, being first through Apple store doors around the world is no guarantee of securing the top-of-the-line new iPhone. A combination of limited supply and Apple’s push toward online pre-orders meant walk-in customers were unable to buy the larger iPhone 7 Plus version.
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